I’m a content strategist, copywriter, and digital marketer with over 15 years of expertise

• Optimizing strategic communications  

• Scaling content marketing programs

• Building & managing strong brands

I work at the intersection of storytelling and statistics — leveraging research, analytics, and a journalistic editorial process to deliver engaging content that exceeds KPIs.

CASE STUDIES

Content Strategy | Energy Forward Stories →
Growing reach & engagement for a Fortune 200 brand

Brand Marketing | Change for the Better →
Leading a global brand campaign to boost awareness & leads

Analytics & Digital Performance Optimization →
Social listening, SEO, & UX for a $38B brand

Content Marketing | Knowledge Center →
Creating a content strategy & rebuilding a blog

Product Marketing | Catalog Overhaul →
New positioning. New copy. New sales records.

UX Journey Mapping & Copywriting →
UX content strategy for a better customer experience